How to Having a successful beauty salon goes far beyond being a good hairdresser. Planning, teamwork, and acquiring and sharing knowledge are essential to successfully moving your business forward. And nothing better to help you in this mission than teachings from professionals who have already gone through this process.
See the 4 hairdressing tips listed below!
Table of Contents
INVESTING IN STAFF TRAINING IS ESSENTIAL FOR YOUR SALON’S SUCCESS:
A well-trained staff is essential to the operation and success of a salon. After all, it is humanly impossible for you as the owner to perform all the day’s calls. That’s why hairstylist and L’Oréal Professional ambassador Vivi Siqueira recommends investing in training her team. “Teaching is never too much. It’s a thousand times cheaper to have a collaborator who is well trained than one who isn’t because he won’t add anything to you. He won’t make you evolve. And you have the mission to teach that person”, advises.
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TRUSTING YOUR EMPLOYEES AND VALUING THEIR WORK STRENGTHENS YOUR SALON:
Trust in the staff is another factor that separates a successful salon from the rest. Once the proper training is given, you must trust that your assistants and hairdressers will perform a good service even if the result is not identical to what you would do. “Each one has a hand. Each one has a way. No one will ever do it like you. But you don’t have to be afraid”, says Vivi Siqueira.
For the hairstylist, it is very important that you know your contractors well and that you have a good relationship with them on a day-to-day basis. In addition, a good salon owner must always value the team’s work to maintain it. “Hire well, understand that person well, see if you’re going to get along. I think it’s cool to have a career plan for your assistant because the bond is much greater when he joins your brand. If you value it, it’s fair and helps the professional’s evolution. There’s no reason for him to leave his salon”, he says.
TAKE CARE OF THE IMAGE THAT YOU AND YOUR TEAM PASS ON TO CUSTOMERS ON A DAY-TO-DAY BASIS:
Some behaviours can make a bad impression on clients and cause them to leave your salon for another. This can affect the success of your business and your reputation in the market, as many clients exchange information and recommendations with friends and other professionals about the salons they frequent. That’s why it’s essential to consider what image you and your team want to convey to your clientele and make a good impression.
“You arrive at a salon and have a loud conversation. Those professionals tell everyone how their weekend was, this intimacy. It scares a lot, some clients even want to know, but the vast majority don’t. You can forget that you are selling a service. You have to be careful with what you say in the salon. At the sound level, it has to be pleasant”, warns Emerson Pizzo, hairstylist, and educator Kérastase.
The expert recommends keeping conversations focused on topics about beauty and things that might interest the client. ” Talk about things you have to offer, new technologies, a new product that has arrived and fits her profile. That’s what I want professionals to keep in mind, this concern to make this moment for the client incredible and that she very happy with the service she had at the salon”, she suggests.
YOU MUST INVEST IN KNOWLEDGE, LEARN TO SERVE AND HOW TO DEAL WITH PEOPLE:
Knowledge is never too much. And that doesn’t apply to your team but to you as a salon owner. “Remember that you are responsible for your knowledge, victory, and trajectory, so invest in yourself in idle time. Study. The secret to success is in a lot of dedication, a lot of studies, and a lot of failures. Will do it right, and you will achieve success,” says Redken hairstylist and artist Daniel Shapiro.
Hairstylist Matheus Vieira highlights that in addition to learning new techniques and products, it is essential to learn how to deal with people. “I realize that the big problem with good professionals these days is not to think that before you mess with a hair, you’re going to mess with a person. That hair is in a person. Acceptance of that hair comes from the person. You have to think if you like it to serve people if you like to do good for people, make people happy”, comments artist Redken.
For the expert, the way of dealing with clients, the ability to listen, solve problems and focus on people’s satisfaction are what separates a successful professional from others. “My advice is this: think if you are a person who likes to do good and want to do good for people if you like to serve. This is the tip I give, think about courses related to behavior and service – but not the mushy side, like serving a coffee. It’s redeeming yourself and understanding what your customer needs and wants”, he advises.
